LifeBac


Moderate your drinking, without abstinence or shame.

is helping people change their relationship with alcohol

Effective

92% reported cravings totally removed or significantly reduced and 65% reduced drinking to safe levels without the need to quit

Private

Completely private between you and our doctor with medication delivered discreetly to your door there is no stigma or shame

Affordable

FREE Doctor's Visit to Determine Suitability, Save Money and Time Compared to A.A., Rehab or Continued Heavy Drinking

Online Doctor Visits

Regular online doctor's visits to tailor a plan specific to your individual circumstances. Followed up with in-app medication reminders and check-ins

Proven Medication

Medication proven in clinical trials to remove alcohol cravings from 92% of people and return 65% to low-risk drinking levels with no affect on the taste or enjoyment.

No Need To Quit

Continue to drink as normal; the number of drinks per day and number of drinking days will reduce naturally. You’ll then have control over your drinking, return to low-risk drinking or quit. It’s your choice!

Private at Home

Complete confidentiality between you and our doctor. The medication is delivered discreetly to your door. The online community and tools are available in-app.

You are in Control

Set your own goals and achieve them at your own pace! We are here to help with a personal coach, online community, drink planning and tracking tools, goal setting, performance analysis and access to behavior change courses.

No Stigma or Shame

You can beat this! Our holistic solution lets you do it by yourself and in private — no labels, judgment, or shame. Remove your cravings, unwind this deeply ingrained habit.

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$99

Billed Monthly


  • Doctors Visits
  • Medication To Your Door
  • Mindful Drinking Tools
  • Goal Setting and Tracking
  • Personal Coach
  • Track Your Drinks
  • Support Community
  • Save Money
  • No contracts-cancel anytime
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Find out if LifeBac is right for you with a FREE CONSULTATION with a U.S. Doctor

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Current Monthly Alcohol Cost

What is your drinking costing you?

See Our Mission

Our Mission


1

TO CHANGE LIVES, SAVE RELATIONSHIPS AND FAMILIES.

We built LifeBac to show people with a drinking problem that there is a way out, a way to beat this problem and return to a normal life without the requirement of abstinence or “recovery”. The modern methods of combining medication to remove cravings, with behavior change to rewire habits can help people rebuild their lives, their careers, their health.

But our aim is to go further than that, by helping these people return to normal drinking habits and building their lives into something much better than their old view of “normal” we hope to also save many marriages and families. We feel that abundantly more healthy, happy people and better family lives is a worthy goal!

2

TO EMPOWER PEOPLE TO HELP THEMSELVES.

LifeBac is designed to turn the alcohol treatment upside down putting the person with the problem at the top, not at the bottom. Give that person all the tools to succeed, the power to choose their own path, their own goals, and how fast or slow they would like to get there. Give them medication so they control their drinking, not the other way around, a coach to motivate for habit change, a community of similar people to support and access to powerful behavior change programs.

This is very different from being at the bottom. Being told they have a disease and they need to succumb and do as they are told is their only hope.

For too long people with a drinking problem have been forced to keep their drinking problem secret lest they end up labeled an “alcoholic” and spend the rest of their days abstinent, fighting cravings, and in rehab or AA meetings.

2

TO EMPOWER PEOPLE TO HELP THEMSELVES.

3

TO BRING MODERN EFFECTIVE TREATMENTS INTO THE HOME

Why are problem drinkers still being treated with 1930’s treatments? Who would still go to the dentist if this was the treatment? It’s little wonder only 10% of problem drinkers seek treatment at all when this is what they expect.

Our mission is to bring the very best modern treatments from around the globe and offer them in the privacy of the home or office. A combination of modern effective treatments using the best technology for the best results. No shame, no stigma, no judgment.

And let’s remove the shame about talking about alcohol problems now that there are effective treatments. 33% of people confess lying to their doctor about how much they drink for fear of the consequences. Let’s talk about our successes and help more people!

The Problem With the Disease Model, A.A., and Rehab


30 Million Americans believe the cure is worse than the disease


Current alcohol treatment programs have hardly changed since the 1950’s; the medical profession and Alcoholics Anonymous deemed alcoholism a disease, assuming that certain people are innately prone to alcoholism, and taking responsibility away from the addict in the hope that more people would seek treatment. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) defines Alcohol Use Disorder (AUD) as a “chronic relapsing brain disease”.

Disproving the Disease Model and 12 Steps

Lance Dodes, M.D., former Director of the Substance Abuse Treatment Unit of Harvard’s McLean Hospital, says that alcoholism is not a disease; it’s a symptom of a larger psychological issue, something happening in that person’s life, it is a compulsion, like gambling — and needs to be treated that way.
“I've probably treated a couple of thousand people who have one addiction or another. Almost all residential treatment programs in the United States are 12-Step-based, so their effectiveness will depend entirely on whether 12-Step programs work, and the statistics for AA are not good. It is helpful for 5‒10%, and that's a good thing; that's 5‒10% of people who are being helped by AA — it's a lot better than zero percent — but it shouldn't be thought of as the standard of treatment because it fails for most people — for the vast majority of people.”

The Disease Model of addiction can be harmful

It labels people “alcoholics” for life and creates undue shame and stigma around seeking help

It takes the individual’s power to decide to change away, then the 90%+ who fail treatment believe not only that they are powerless, but that they can’t ever succeed. This destroys their self-worth and pushes them further towards the solace of alcohol. The disease model convinces its victims that they have a chronic disease, leading many to believe that they will never be free, when, in reality, most excessive drinkers can make it out.

Mark Willenbring, MD talking at the Nobel Conference on Addiction (14 mins)

It is not the alcohol causing the addiction.

Alcohol overindulgence is related to the same neurological reward pathways as gambling, sex, food, and porn. Addiction is in the brain, not the substance. 20% of returning soldiers from Vietnam identified themselves as heroin addicts upon being shipped home. 95% of them successfully discontinued heroin use upon returning. This video from Johanne Hari exposes the myth of the “chemical hook”

Many people today simply do not believe they have a chronic disease, they don’t want to abstain for life, and they don’t want the stigma and shame being labeled an alcoholic. They prefer to continue as they are, try quitting cold turkey or try using willpower to fight off cravings than go to Alcoholics Anonymous or rehab, so they simply don’t seek alcohol treatment. 30 million people in the U.S. have AUD, and another 30 million are either binge drinkers or heavy drinkers. Only 10% of people with AUD ever seek help and most of those are forced to by the courts or relatives. Many have multiple visits to multiple programs - the revolving door effect.

Neuroscientist Marc Lewis explains in easy to understand and entertaining language the learning model of addiction, why addiction is not a disease, and that most people with the desire to change and the help of medication and tools can rewire their mind and kick the habit forever.

The Current Model is Outdated

85% of rehabs and Alcoholics Anonymous all subscribe to the disease theory of addiction: they treat alcoholism as a chronic disease that follows its victims for life. They preach that the only path to recovery is to surrender, admit helplessness, and suffer through a lengthy recovery ending in abstinence. Under this system, of course, only 10% of those who drink too much ever seek help, and only 10% of them find any success. 99.9% of problem-drinkers suffer needlessly daily with a destructive yet fixable habit.

LifeBac combines medication to remove cravings and tools to break the habit loop, so you can not only avoid rock bottom and the pain of recovery but have a better life without having to quit.

A Modern Approach To Alcohol Treatment


"Most of it (treatment) can be done in primary care...  I mean, a counselor with a GED preaching AA for four weeks is no backup for a physician... Medications are going to become increasingly important, that’s why the neuroscience research is so important... Most therapy - psychotherapy - will be provided on the web. So those are the future directions, and there is a lot to say about the use of technology as well. The future is bright, but we have to make treatment available, accessible, affordable, and attractive." Mark Willenbring, MD
Former Director of the NIAAA Division of Treatment and Recovery Research

This is LifeBacs's philosophy, the future has arrived, pharmacotherapy, psychotherapy delivered online and technology to support.

Baclofen removes or strongly suppresses cravings for alcohol in 92% of people. These strong cravings are the #1 reason people have difficulty cutting back or quitting drinking. Clinical trials give Baclofen a 65% success rate returning treatment-resistant alcoholics to low- or medium-risk drinking. 50% of those who succeed using Baclofen go further and quit drinking entirely by choice. The less the person previously drank and the shorter the time, the less medication required.

LifeBac gives you the choice of whether you want to drink or not. When you do choose to drink, you’ll feel more satisfied much sooner. The result is significantly fewer drinking days and significantly fewer drinks on those days. Baclofen doesn’t, however, affect the taste of alcohol or the pleasure of drinking — it simply removes the addictive components that lead to overindulgence and allows you to drink in moderation.

Alcohol Cravings Completely Removed

In 2008, Dr. Olivier Ameisen, Weill Cornell Hospital cardiologist and the former first physician to the Prime Minister of France, discovered a solution to his chronic alcoholism after 8 rehab stints and 5000 AA meetings. He experimented on himself using baclofen to markedly decrease the release of dopamine in the reward pathway of the brain, diminishing or suppressing the conditioned response to alcohol. He reported

“complete suppression, not just a reduction in cravings; I am indifferent to it.”

Studies From the University of Pennsylvania

Dr. Anna Rose Childress from the University of Pennsylvania performed experiments on cocaine users to assess the efficacy of baclofen (baclofen has been proven in humans to be effective for both alcohol and cocaine cravings). Her experiments have shown that cravings result from the cue-triggered activation of the mesolimbic dopamine system, these cues can be so brief that they are outside of conscious awareness, yet produce robust activation within this circuitry. Baclofen is a GABAB receptor agonist that reduces the release of dopamine into this system elicited by alcohol cues and seems to do so at the very earliest onset of the dopamine rush so as to stop the craving from happening.

An Excerpt from the HBO Documentary, Addiction

The cure for alcoholism?

Doctors in Europe prescribe baclofen as the primary treatment for alcohol misuse. In France alone there are over 10,000 prescribing physicians and more than 300,000 people taking baclofen (from a population ⅙ of the U.S.) for help with alcohol cravings. It is in the process of being approved as the first-line alcohol treatment in Australia after a petition by the Royal Perth Hospital. In the U.S., the FDA has already approved the medication as safe (although originally as a muscle relaxant), it can be prescribed by U.S. physicians (but rarely is) for alcohol cravings. Baclofen has 65% success rates compared with 7% for Alcoholics Anonymous and rehab yet most physicians will still recommend AA and rehab over medications, only 1% of people seeking help with an addiction in the U.S. receive medication.

Results From Clinical Trials

Clinical trials in Europe have shown 65% success allowing treatment-resistant alcoholics to return to low-risk drinking levels or abstinence when using the Ameisen method of titrated (not fixed) dose. These studies also showed that 92% of patients had a noticeable reduction in cravings. Approximately 50% of those who were successful on baclofen decided themselves to quit entirely.

Several studies have not been as conclusive with many using flawed assumptions or goals, mostly too low a dose, too short a study, using fixed-dose instead of titration, or measuring only abstinence not achieving low-risk drinking. One study concluded that baclofen was no more effective than placebo, but its results showed both the placebo and Baclofen with a 65% success rate. Studies using the Ameisen method with titration have proven 65% successful on average or two out of three people

Baclofen treatment requires titration (slow dose increase) until cravings are completely removed or controlled (the effective dose) which varies widely between patients dependent on previous drinking habits. There is no necessity to detox or abstain just continue to drink normally. For most people the number of drinks per day will reduce naturally, others describe it as “flicking a switch”.

There can be minor side effects including tiredness, nausea, headaches or dizziness, they are usually easily manageable and go away within a few days. This happens mostly at the start. The vast majority of people persist as they pass in a couple of days when they occur, and the benefits of control over drinking far outweigh the temporary unpleasant side effects.

The LifeBac app and team manage each individual’s titration process minimizing side effects to deliver a life free of cravings and all the benefits of drinking at low-risk levels.

Be Mindful About Drinking

When processes are repeated for years or decades, the habit is tightly wound, it is possible to unwind the habit loop using mindfulness. Practicing mindfulness allows you to step back and see what is happening inside your mind and take action to step in and break the loop. “Habits can be described as automatic behavioral loops, involving triggers, behaviors, and rewards. For example, one may feel stressed (trigger), take a drink or two (behavior), and feel better (reward). When you attain (and, later, anticipate) the reward, your brain releases dopamine in a neural process that lays down a memory of that behavior and helps you learn to execute that behavior next time to attain the reward.” Judson Brewer, Ph.D.

The Abstinence Myth

Adi Jaffe, Ph.D. writes in The Abstinence Myth that problem drinking and substance abuse is a symptom of a larger problem. Drinking helps take the edge off but leaves unresolved problems. As life’s unresolved problems stack up the drinking needs to keep up.

“Inevitably, by the time the partner wakes up and pays glaring attention, it’s obvious what’s wrong: the drinking problem or substance abuse has gotten out of hand. The solution is therefore clear as well: stop drinking.” Once the drinking gets so extreme and public that there’s no denying it, the only explanation is “addiction,” and the only “cure” is abstinence.”

But it isn’t true. It’s never been true, and it’s one of the primary reasons for too many deaths, too many lives destroyed, and too much collateral damage in the form of incarceration, broken homes, and shattered childhoods. The deep sense of shame, embarrassment, guilt, and hopelessness is universal.

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